Smith Optics & Helmets


Smith’s objective and design philosophy behind AEROCORE™ construction is to increase airflow, improve temperature regulation resulting in fog-free vision and improve impact resistance. The objective was achieved through the combination of materials such as EPS and Koroyd®, a revolutionary new material that absorbs more energy upon impact when compared to international standards, while increasing airflow. AEROCORE™ construction through the use of Koroyd® and EPS allows for more vents to be placed throughout the helmet without sacrificing protection and comfort.

Protection Reinvented

Today’s riders are going faster, farther, and riding more aggressively than their predecessors. Tomorrow’s riders will wear Smith.

To meet their challenges, it will require protection to be reinvented. What does “protection reinvented” mean? For Smith, it means that we will strive to create helmets that exceed safety standards. How will we do this? By focusing on the four types of impact: low speed, high speed, rotational, and multiple-impact.

Each of these impact types requires a different approach, a different philosophy, a different technology. To go forward, we are creating a Four Pillars of Design ethos. A belief in building the best helmet we can to meet as many of these pillars at one time as possible.

The Best Type of Sunglass Lenses for Every Environment

Almost all sunglasses perform their primary task of protecting against sunlight’s UV rays and blue light, both of which can cause long-term eye damage. Beyond that, sunglasses can be geared for specific activities like sports to help improve vision and performance. Tinted lenses absorb parts of the light spectrum—the tint determines which parts—effectively filtering out unwanted aspects of the color band. Depending on the tint and ambient light conditions, tinted sunglass lenses can diminish glare and enhance the ability to distinguish between increments of light versus dark (i.e., contrast sensitivity). Certain tints offer advantages for specific environments; other lens features like polarized lenses and mirror coatings can further improve your vision.


Flywheel unleashes a new eyewear era for outdoor enthusiasts with avant-garde sunglass style. With ChromaPop color-enhancing lens technology, and two-position megol nose pads for comfort, this unconventional retro modern shield has you stylishly covered for any activity.

get outside!

We have an amazing selection of bike gear & accessories